Luxury Marketing in Photography

Luxury is an interesting and much misunderstood concept, especially when it comes to photography. We do not have to be a luxury photographer in order to have a successful and thriving business. Often, we want to differentiate and luxury sounds like a great way to distance from the saturated market, but we risk a misaligned message if that’s not what we truly are.

But luxury touches can be part of any photography business to make clients feel amazing. That’s where most photographers probably want to make their impact, rather than trying to cater to truly high-end, luxury markets. But those markets can teach us a lot when it comes to implementing those luxury touches and that’s why I created this space that’s dedicated to the study of luxury. We can pull out elements that can make our businesses shine and sparkle over the others, by understanding how luxury works and tapping into what luxury means for those that you serve.

Luxury is part of the Mindset pillar, where your business approach and strategy kick in - where you lean into techniques of persuasion, influence, and psychology to appeal to what really drives your clients to purchase your services.

The Little Luxuries Handbook: Low, to no-cost Strategies for tapping into luxury principles in a sluggish market

Are you struggling with photography bookings? With a dampening economy and rising inflation, you may have already felt inquiries drying up or more ghosting when you send your prices.

If you have been targeting average families, they may be taking their once disposable dollars and putting them towards living expenses. This means nothing left over for the nice things they may have spent on before. This may mean cutting photography services and this may mean that even your previous client roster may start drying up.

Who isn’t as affected by economic conditions? Those in above-average markets who still have disposable dollars. But to market to a more affluent group, you need to present yourself as a unmistakable choice. You have to look and feel different from the other businesses. You have to be attractive and appealing to this new audience. You need to level up.