Cart 0
5 Pillars Luxury Marketing Reading List
Cart 0
A 5-pillar approach to photography business and marketing

Marketing Education, Business and Brand Strategy for Photographers

 

Introducing the five pillars of a thriving ShineSparkL Photography Business:

 

BODY

Healthy body & nourished soul

MINDSET

Confidence & Shine

ENERGY/ BRAND

Sparkling Business Presence

 

WISDOM/ BUSINESS

Business Integrity & Excellence

INTUITION

Creative Vision & Dreamwork

 
 

Learn marketing and business in an entirely new way - as your life’s work

 
 
Lucy Baum, founder of ShineSparkL Marketing Education for photographers

Do you feel overwhelmed, discouraged or lost in a saturated market?

FREE PDF GUIDE

5 Critical Missteps that Attract Price-Shoppers, and Drain Your Passion, Profits & Joy in Photography

(and the success concepts to overcome them)

Start with your Guide

Let’s stop kidding ourselves — there is no work/ life balance. There is only Life, and your Life’s Work. Let go of balance and embrace harmony to find business success. How?

 

LEARN & READ

Start with this free library of posts on pricing, marketing, brand & business.

CLICK for THE BLOG

INTERACT

Join over 6,000 photographers getting support and learning.

JOIN THE FACEBOOK GROUP

TRANSFORM

Money-back guarantees on digital products. Risk-free transformation.

Click to shop Products

TEST RUN FREEBIES

Test run some freebies to check out what my pay-worthy content is like.

Click for Freebies

Break free of the saturated photography market and create your own market.

Lucy, the L in ShineSparkL

Longtime marketer-turned-photographer, I did things in reverse of most. I found my photography calling after an established career in the loyalty marketing sector.

Marketing and business were second nature, but I realized that in the photographer community there was mythology and misinformation about what marketing was, and intimidation about how or what exactly to do. Where to even start.

Your business can shine. And you do have an inner spark waiting to be ignited. Welcome to ShineSparkL marketing education for photographers and congratulations on taking action towards your dreams!

Lucy, the spark behind the business

Guest Appearances

 
 
Pattern-1-Large.png

Unlock accessible luxury industry secrets to use in your photography business.

Discover 10 powerful yet common sense strategies used successfully in luxury circles for how to set your brand and tone to be that more appealing option. Most photographers will cut their prices to try and get at least some dollars but will feel defeated working for so little. But not you!

“I just had my best year in revenue!” ~Amanda Engel Photography

Discover the Little Luxuries Handbook
 
 

Banish the Bootcamp!

 
 

No sharp edges, bootcamps, warrior mentality or competitive language here. Why is it that marketing and business education evolved with such aggressive terms? We’ll get thrown into the trenches, defeated but then whipped into shape. Hopefully emerging stronger, more resilient and educated rather than intimidated, tired and overwhelmed. It’s one approach and still a trendy one, but not the only one.

Some may want the tough love, but maybe you’ve found me because you want a different approach.

Gentle guidance, insight, tapping into personal power and elevating energy to emerge stronger, more resilient and educated, instead of being torn down. Let’s stop fighting and being warriors. Let’s start learning and being the photographers, the creatives and the visionaries we are meant to be.

Around here, success is without a fight but more of a feisty SparkL.

Pattern-2-Small-(seafoam).png

Marketing education for photographers Blog