Marketing Education, Business and Brand Strategy for Photographers

Shine in your business. Sparkle with your clients. Thrive in your Life’s work.

Start with your Free PDF Guide:

5 Critical Missteps

That Attract Price-Shoppers and Drain Your Passion, Profits, and Joy

Lucy Baum, founder of ShineSparkL Marketing Education for photographers

Are you ready for FRESH ENERGY in your photography business?

Transform with accessible marketing education like you’ve never experienced.

LEARN & READ

Start with this free library of posts on pricing, marketing, brand & business.

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Join over 6,000 photographers just like you, getting support and learning.

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TRANSFORM

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The foundation of ShineSparkL? There is no work/ life balance. There is only Life, and your Life’s Work. Let go of balance and embrace harmony.

Lucy, the L in ShineSparkL

Longtime marketer-turned-photographer, I did things in reverse of most. I found my photography calling after an established career in the loyalty marketing sector.
Marketing and business were second nature, but quickly I realized that in the photographer community there was mythology and misinformation about what marketing was, and intimidation about how or what exactly to do. Where to even start.
Your business *can* shine. And you do have an inner spark waiting to be ignited. Welcome to ShineSparkL marketing education for photographers and congratulations on taking action towards your dreams!

Lucy, the spark behind the business

Guest Appearances

Lucy Baum of ShineSparkL Marketing Education for Photographers is interviewed on the Hair of the Dog podcast

Listen to Soul-aligned marketing

Tune into my interview with Nicole of the Hair of the Dog Podcast, where I share my feisty perspective on marketing, business and our life’s work! You don’t want to miss it!

Listen to strategies for standing out

I was honoured to be invited to speak with photographer, marketing expert and owner of the photography management software platform Picsello, in her newly launched podcast.

The five pillars of a harmonious ShineSparkL business

Image representing self-care for marketing for photographers — BODY

Healthy body & nourished soul

ENERGY

Sparkling business presence

Image representing business for marketing for photographers — WISDOM

Business integrity & excellence

Image representing vision and inutition for marketing for photographers — INTUITION

Creative vision & dreamwork

You hear crickets with your marketing. find out why

The SparkL-festo

We live in a harmony of our 5 pillars; the 5-legged tripod which give us ultimate stability.

We are unique, pioneering and feisty in our approach.

Sparkling over flat: Add fizz to your bizz.

Birds love shiny objects. So do we. Become a shiny object.

Shiny objects don’t compete. They sparkle and shine and naturally catch the eye.

Billions of stars in the sky and there is room for every single one.

We learn together and progress our life’s work.

We value ourselves. We value our work and our clients.

find helpful marketing tools right here

Break free of the saturated photography market and create your own ShineSparkL market.

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When the photography playing field is equal, marketing is the ONE THING that will set you apart.

Most new or even established photographers will not properly educate themselves in marketing, branding or business. They watch and do what others are doing. The danger? They don’t know if what others are doing is actually working, or they may have tried this approach and it’s not working.

ShineSparkL is photography marketing education — life’s work education — like you’ve never experienced before. A whole business approach that is:

Image of a graphic with the word Energized as part of Marketing for Photographers — Energized

Image of a graphic with the word Eye-Catching as part of Marketing for Photographers — Eye-Catching

Image of a graphic with the word Radiant as part of Marketing for Photographers — Radiant

Image of a graphic with the word Balanced as part of Marketing for Photographers — Harmonious

Learning marketing is easier than you think. With my down-to-earth and common sense approach, coupled with a versatile learning and investment structure, marketing education for photographers is very accessible to you no matter what your previous setbacks may have been.

Let's do this together! Click here

Loyalty and Luxury Marketing Education for Photographers

Bring your ShineSparkL business to the next level

Luxury Marketing

An important part of the *Energy/ Brand Pillar.* Infuse your business with an elevated feel that truly differentiates.

More on luxury marketing

Banish the Bootcamp!

No sharp edges, bootcamps, warrior mentality or competitive language here. Why is it that marketing and business education evolved with such aggressive terms? We’ll get thrown into the trenches, defeated but then whipped into shape. Hopefully emerging stronger, more resilient and educated rather than intimidated, tired and overwhelmed. It’s one approach and still a trendy one, but not the only one.

Some may want the tough love, but maybe you’ve found me because you want a different approach.

Gentle guidance, insight, tapping into personal power and elevating energy to emerge stronger, more resilient and educated, instead of being torn down. Let’s stop fighting and being warriors. Let’s start learning and being the photographers, the creatives and the visionaries we are meant to be.

Around here, success is without a fight but more of a feisty SparkL.

Ready to be a shinesparkl business? Take inspired action!

“Thank you so much for everything. You gave me so much value in your expertise but also the boost I needed to make a few changes and keep going.

You are a true asset to my business - even on the other side of the world.

Thank you so much!”

— SERA - SOUL MAMA PHOTOGRAPHY

Lucy’s review of my website was exactly what I needed to bring it to the next level.

The review was comprehensive and actionable. It ranged from easy adjustments like changing the format of several pages to more thought-provoking ones on messaging. If your website isn’t generating the results you want, this is a great way to get a fresh perspective!

— AMANDA ENGEL PHOTOGRAPHY

Lucy’s review of my website was exactly what I needed to bring it to the next level.

Lucy had the uncanny ability to see the big picture when she reviewed my web site, as well as noticing important details that could be improved.

She gave me valuable advice for moving towards an overall brand message. Her actionable steps helped me get unstuck. After reading her report, I felt encouraged and challenged to improve my site!”

— KAREN HOGLUND PHOTOGRAPHY