ShineSparkL Blog: Marketing education, Brand Development, Business Strategies and self-care principles for photographers
The ShineSparkL approach is different, and innovates on marketing principles and photography myths that are tired and outdated:
Why I removed the word EDITED from my vocabulary with clients and my photography packages - Click to read
Should I put pricing on my photography website? Why pricing pages aren’t to weed out price-shoppers - Click to read
An old-school approach to how we can stop being ghosted as a photographer - Click to read
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Your website is the face of your business 24 HOURS A DAY, 365 DAYS A YEAR. It puts in more time than you ever will into your business. And because it puts in the time, it frees you to put time into other areas. You couldn’t even pay someone to be that dedicated! It is one of the most VALUABLE tools in your marketing toolkit.
Is it doing its job? It is up to you to make your website engaging, sparkling, and CONVERTING. Make it the best it can be, so it can be the workhorse for those leads.
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Hi, I’m Lucy, the Dark Spark
behind ShineSparkL marketing education for photographers. My name means light, but I love all things dark, and I believe I’m meant to shed light into areas that seem dark for others. First, in photography, and now, in marketing, branding and business! I’m glad you found your way here.
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