ShineSparkL Blog: Marketing education, Brand Development, Business Strategies and self-care principles for photographers
The ShineSparkL approach is different, and innovates on marketing principles and photography myths that are tired and outdated:
Why I removed the word EDITED from my vocabulary with clients and my photography packages - Click to read
Should I put pricing on my photography website? Why pricing pages aren’t to weed out price-shoppers - Click to read
An old-school approach to how we can stop being ghosted as a photographer - Click to read
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Hi, I’m Lucy, the Dark Spark
behind ShineSparkL marketing education for photographers. My name means light, but I love all things dark, and I believe I’m meant to shed light into areas that seem dark for others. First, in photography, and now, in marketing, branding and business! I’m glad you found your way here.

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