Marketing for Photographers - Reading list reco - read this book!

This book is indispensable for any photographer, and especially those who are struggling to find their footing and stand out. With a very common sense tone, Jeff lays it all out - why you have to find your edge in today's market (and even that isn't enough - it's the edge of your edge!), how to do it, and profiles of successful photographers who followed his advice and how they incorporated it into their businesses.

Photography used to be a world of generalists, and then some specialists. We all knew well the neighbourhood studio where the photographer did just about everything. In a now-changing world of photography specialists, the playing field levels out and it's the equivalent of being a generalist. So we now have to go deeper into a niche, in order to stand out, and to help the right people find us. The expression "know thyself" comes to mind. Jeff also does a great job dispelling some pervasive mindsets that have become outdated - like quality being enough of a differentiator. Nowadays, quality is a basic expectation, not a feature or a benefit. He helps us get into some new and innovative mindsets. 

It's a very easy read that will have you nodding your head thinking "why haven't I done this before?" I made some significant changes after reading this book and it helped me get to a deeper level of my own photography and who I wanted to work with. And when you hit on your 'right recipe', marketing yourself becomes so much easier! Highly recommended not only by me, and by many others on Amazon. And it's selling for less than $4 on Kindle - go get yours, NOW!

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