Photography is your Life’s Work.

This is your Life’s Work Marketing System.

Harmony-based Marketing, Business & Brand Education for Photographers

Lucy Baum, founder of ShineSparkL Marketing Education for photographers — **Do dream clients feel out of reach?**

FREE PDF GUIDE
**The 5 Hidden Patterns That Attract Price-Shoppers and Push Aligned Clients Away**
(*...and how to shift them so your business feels soulful, profitable, and unmistakably YOU.*)

Start with your Guide

Forget work/life balance. That was never made for creatives.

You’re not here to balance it. You’re here to build it.

ENERGY/ BRAND

Sparkling Business Presence

WISDOM/ BUSINESS

Business Integrity & Excellence

The ShineSparkL 5-pillar philosophy is the core of your Life’s Work marketing system. Create a business that supports your artistry, your values, and your best life.

Discover the Pillars

**The Fastest Way to Charge More Without Changing a Thing About Your Skillset**

Discover 10 Powerful yet Common Sense Strategies to Elevate your Client Experience using Luxury Psychology Secrets of the World’s Most Desired Brands
“I just had my best year in revenue!” ~Amanda Engel Photography

unlock the Little Luxuries Handbook

Banish the Bootcamp!

And welcome the ROOTS to RADIANCE harmony-based marketing system.

No sharp edges, bootcamps, warrior mentality or competitive language here. Why is it that marketing and business education evolved with such aggressive terms? We’ll get thrown into the trenches, defeated but then whipped into shape. Hopefully emerging stronger, more resilient and educated rather than intimidated, tired and overwhelmed. It’s one approach and still a trendy one, but not the only one.

Some may want the tough love, but maybe you’ve found me because you want a different approach.

Gentle guidance, insight, tapping into personal power and elevating energy to emerge stronger, more resilient and educated, instead of being torn down. Let’s stop fighting and being warriors. Let’s start learning and being the photographers, the creatives and the visionaries we are meant to be.

Around here, success is without a fight but more of a feisty SparkL.

Ready to be a shinesparkl business? Take inspired action!

“Thank you so much for everything. You gave me so much value in your expertise but also the boost I needed to make a few changes and keep going.

You are a true asset to my business - even on the other side of the world.

Thank you so much!”

— SERA - SOUL MAMA PHOTOGRAPHY

Lucy’s review of my website was exactly what I needed to bring it to the next level.

The review was comprehensive and actionable. It ranged from easy adjustments like changing the format of several pages to more thought-provoking ones on messaging. If your website isn’t generating the results you want, this is a great way to get a fresh perspective!

— AMANDA ENGEL PHOTOGRAPHY

Lucy’s review of my website was exactly what I needed to bring it to the next level.

Lucy had the uncanny ability to see the big picture when she reviewed my web site, as well as noticing important details that could be improved.

She gave me valuable advice for moving towards an overall brand message. Her actionable steps helped me get unstuck. After reading her report, I felt encouraged and challenged to improve my site!”

— KAREN HOGLUND PHOTOGRAPHY