The Little Luxuries Handbook
Little to no-cost ways to elevate your business and appeal to a more affluent client. Break free of the saturated market and enter the ShineSparkL market.
The handbook has ideas that you can implement IMMEDIATELY at no cost. You can start making a difference and pulling from the crowd in a few moments from now - you’re here and I know you are motivated!
You are struggling with photography bookings. With a dampening economy and rising inflation, you are feeling inquiries drying up and more ghosting when you send your prices.
If you have been targeting average families, they may be taking their once disposable dollars and putting them towards living expenses. This means nothing left over for the nice things they may have spent on before. This may mean cutting photography services and this may mean that even your previous client roster may start drying up.
Who isn’t as affected by economic conditions? Those in above-average markets who still have disposable dollars. But to market to a more affluent group, you need to present yourself as a unmistakable choice. You have to look and feel different from the other businesses. You have to be attractive and appealing to this new audience. You need to level up.
How to get photography clients
You must answer the question: why would anyone choose you over another photographer? This means you need ways to stand out. The Little Luxuries handbook contains those differentiating elements that you can implement some, or all of in your business.
This Little Luxury handbook
is filled with easy to follow actionable strategies for how to set your brand and tone to be that more appealing option. Most photographers will cut their prices to try and get at least some dollars but will feel defeated working for so little. But not you. You will level up with these straightforward strategies, and you will instantly set yourself apart from those just slashing prices. You are setting yourself up for earning money, not losing money. There is another way!
Life’s Work Stories: Press Play in your Business
The chapters of this handbook are created as Stories that further our Life’s-Work (LFS). Add one story, or multiple stories as you see fit, to match your photography genre, brand and business model and craft a powerful and unique story to attract your ideal clients. Many photographers just like you seek “tips and tricks” or marketing tactics to get bookings, but in my opinion this isn’t a good strategy. It’s like trying on a whole store of clothing, taking up hours of your time, when what you really needed was for the salesperson to discover your needs and have them recommend a few pieces that work for your body type.
Curious of the content?
Here is a sampling of stories that will infuse a little luxury into your ShineSparkL Life’s Work!
Fresh Flower Power
Red Carpet Communications
The Gated Guide
Luxury Lexicon
Education through Excellence
…and more! The handbook includes how to implement an LFS in your business and the brand narrative it supports!
Ready to buy?
The Handbook is now available for purchase!
Problems with the form? Send me a direct message at lucybaum@marketingandbusinessforphotographers.com.
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