Trust me, I'm an expert
I bet you have imposter syndrome. Or you’ve had it at some point in the past, if you don’t suffer from it now.
We have all been there. Probably most adults on the planet, even if they never named it. It even has a name, because it’s an actual thing. So really, it’s nothing to be embarrassed about, it’s a natural tendency. The issue happens when you’re unable to shake it, in order to conduct business confidently.
It can make you feel unsure of yourself. Then, when a client inquires about pricing, you may find yourself saying your price with a question mark inflection at the end, as if you’re asking permission. Or in written communications, you sound equally wishy-washy: “Is it ok to receive payment next week?" And when you’re in a session, and a client asks what to do, you kind of just let them do their own thing because inside you’re a bit panicked that you’ve drawn a blank or you just feel awkward directing them.
Put on your consumer hat for a moment. Let’s say your kitchen sink is blocked and you call a plumber. And you ask for a quote and they hum and haw and hesitate and then give you a number that feels random. Then they show up and are disorganized, staring at your sink, trying a few things. I’m sure you will quickly lose trust in that person and think they have no idea what they’re doing. Contrast this with a person who confidently and quickly answers your pricing questions, strides into your home, assesses a few things, pulls out some tools and gets to work. He may be crying inside, who would know? But his actions and behaviour demonstrate expertise.
You probably have very little knowledge of plumbing. Therefore you rely on, or you’re at the mercy of the service provider. You NEED trust to feel assure that they’ll fix your problem for a fair price with no surprises.
Photography is no different. Most people aren’t experienced in getting professional photos done, or have long gaps since they did. They NEED to trust that they will get value out of the experience, that the photographer will guide them easily through the process.
You ARE the expert, because even if you’re not a seasoned pro, your knowledge is still vastly more than theirs - and that’s often all it takes to be an expert - knowing just that little bit more. You need to instil trust with your clients. While you still may feel like a body snatcher on the inside, your clients are relying on you as the expert to help them.
Practice confidence if you lack it. Work hard to overcome your fears and speak up if clients aren’t doing what you need in front of the camera - you will thank yourself after when you see beautiful images pop up in Lightroom. Use clear, concise and professional language in communications so that people are set up to follow your expectations, rather that seeing weaknesses (and some may sense fear and then start negotiating).
Consider yourself the trusted expert. Own that role. And you will see improvement in your own confidence, and your clients will respond well, because people always do better when they feel taken care of. Trust me, I know. I’m an expert.
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